“Power to influence or persuade resulting from knowledge or experience”
“Confidence resulting from expertise”
Authority is the name given to the influential power of a website. Technorati a blog directory, uses this term to measure the importance of a website (blog)
What you see below is what technorati has got to say in it’s own words about Authority.
On Fri. May 4th, 2007 we updated Technorati.com to include the Technorati Authority for blogs listed on the Blog page and in search results. This update changed the earlier references of “N blogs link here” and “X links from Y blogs” with the single Technorati Authority number. On the blog page, we also show the Technorati Rank.
“Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.”
It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.
Technorati Rank is calculated based on how far you are from the top. The blog with the highest Technorati Authority is the #1 ranked blog. The smaller your Technorati Rank, the closer you are to the top.
Since at the lower end of the scale many blogs will have the same Technorati Authority, they will share the same Technorati Rank.
The Technorati Top 100 shows the most popular 100 blogs based on Technorati Authority. The #1 ranked blog is the blog with the most other distinct blogs linking to it in the last 6 months. If your blog’s rank is, say 305,316, this indicates that there are 305,315 blog ranks separating your blog from the #1 position.
The best way to increase your Technorati Authority is to write things that are interesting to other bloggers so they’ll link to you. Linking to source material when you blog is also a great way to engage in conversation and help others find what you find interesting.
Finally, if you want to let your readers see your Technorati Authority on your blog, install the Technorati Authority widget. It’s a little bit down the page so scroll down to find out how to get it.
In the posts to come we will see how to increase and sustain the technorati authority.