Requirements to adhere, to avoid denial of google adsense account

Amarnath Prabhakar December 18, 2008 0

In the post “Signing up for google adsense“, we spoke about the process of signing up for adsense. It would take about 1-3 days before you receive a mail from google adsense after you’ve signed up for adsense.

The mail can be, either congratulating you for signing up for adsense and your account approved, or regreting denial to approve your adsense account. The former situation is an advantage and the latter is ofcourse a setback. There can be many reasons that you have been denied an account and the reasons can be for non adherence of certain requirements of google.

Please find below the requirements as documented by google, the ten commandments of google adsense.

1. You must have a valid URL that points to an active Website or Blog. The website need to be active irrespective of the hosting platform. The website can be self hosted or on a third party platform.

2. You must have a permanent mailing address.

3. You need to be at least 18 years old.

4. Your website must NOT CONTAIN the below

- Excessive profanity
– Violence, racial intolerance, or advocate against any individual, group, or organization 
– Hacking/cracking content 
– Illicit drugs and drug paraphernalia 
– Pornography, adult, or mature content 
– Gambling or casino-related content 
– Excessive advertising 
– Any other content that promotes illegal activity or infringes on the legal rights of others 
– Pop-ups, pop-unders or exit windows that interfere with site navigation, obscure Google ads, change user preferences, or are for downloads.
– Excessive, repetitive, or irrelevant keywords in the content or code of web pages 
Deceptive or manipulative content or construction to improve your site’s search engine ranking, e.g., your site’s PageRank
– Incentives (monetary or point-based) to users or third-party beneficiaries for online activity including, but not limited to, clicking on ads or links, performing searches, surfing websites, reading emails, or completing surveys 
– Sales or promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles 
– Sales or promotion of beer or hard alcohol 
– Sales or promotion of tobacco or tobacco-related products.
– Sales or promotion of prescription drugs 
– Sales or promotion of products that are replicas or imitations of designer goods.

5. Your website must not contain other affiliate advertising that mimics the “look” of Adsense.

6. Your website must not contain other affiliate advertising that uses “contextual” ads

7. Your website must not encourage visitors to click on Adsense ads in any fashion.

8. You must never click on your own Adsense ads.

9. You must not modify that Google Adcode in any manner. Simply cut and paste it as is.

10. Do Not make web pages that just contain Adsense Ads. Your web pages must contain actual content.

These codes are to be followed whether you are requesting for a new account or already signed up. Following these codes after being signed up for google adsense will ensure that you do not get your account banned.

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