Is it important to rank on the top in search engine results?
Recently I came across an article in SEO Scoop, this article was written well in the past, but provides us with an insight on search engine ranking and how important it is.
The article is about click through rates for the top 10 search results. This study was conducted with AOL data and it is as below,
Total Clicks: 4,926,623
Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less
The above result although informative was not providing me with the perspective. So I decided to give this data a little twist. Find below the observations in 2D
If we are to decipher the above charts then we get a better understanding of the search results’ click through. For the benefit of all the details as below
- 47% clicks on the first search result
- 13% clicks on the second search result
- 9% clicks on the third search result
- 7% clicks on the fourth search result
- 5% clicks on the fifth search result
- 5% clicks on the sixth search result
- 4% clicks on the seventh search result
- 3% clicks on the eight search result
- 3% clicks on the ninth search result
- 3% clicks on the tenth search result
Whoever said, that featuring in the first page on any search result should be enough to draw traffic to the website. It becomes an essential task now to vie for the first position of the search results pages, because even if you appear second in the search results page your competitor receives 3 times your search traffic.
Yes, featuring in the first page sure drives 56% of the overall search results, still it is always better to feature on top. We will see how we can ensure being on top of the search results in posts to come, be back for more.