Google “is a web search engine (not any more, they are more than a search engine) owned by Google Inc. and is the most used search engine on the web”
Juice “the liquid part that can be extracted from plant or animal tissue by squeezing or cooking”
Now, that’s fine with the actual definitions, what exactly is google juice?
Google juice is a jargon used by search engine experts which means this, it is the authority, trust or power of a website that is moved from one website to another and back through links.
Say for instance you have a website where you link other websites that you know of, for reference, then you let the juice of your website flow through the link to the other website.
A website having a lot of incoming links is termed to attract a lot of juice, which gives more weightage to the website. The better the flow of juices the better the positioning of the website on google search engines.
It is also a major player in determining and fixing a page rank for a website. The juice usually flows from the a top ranking website to a lower ranking website if the two are linked together. These days it is very important for us to understand and make some considerations on google juices if we are planning on optimization for the search engines. It is invaluable to have juice flowwing to your website from various sources. These sources can be other websites, educational websites, directories, etc., The more the incoming links the better the chances of google considering the website to have greater authority on the web.
So be worried about the external links to your website as much as you are worried about the website popularity. Irrespective of the amount of money spent on website promotion, the success depends on the flow of juice, in turn the authority and page rank of a website.